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At PRIMETIME Sports I was in charge of various social media platforms such as LinkedIn, Instagram, Twitter, and Facebook. Using Adobe suites, I created graphics and content to be regularly posted on the company's socials. I primarily focused on PRIMETIME Sports's social media platforms, however, I was overseeing a total of 8 social media accounts across multiple platforms. Below are the additional accounts which I worked on over the last six months.
Additionally, I aided in the creation and design of the Tour Águila website. Check it out here!
Below are the analytics which I gathered on my primary accounts (PRIMETIME Sports) throughout the last six months:
On the PRIMETIME Sports Instagram page, I conducted a take over for the biggest rivalry Mexico has to offer: Chivas de Guadalajara vs. Club América. 30,000+ fans attended the game and fan fest which were held on September 25th in Atlanta, GA. For this game I collaborated with our photographer/videographer, celebrity singer, stadium DJ, soccer legends (Ramón Morales and Carlos Reinoso), Zenni Optical influencer, and covered the event on PRIMETIME Sports's Instagram stories. Below you will be able to see the content taken on our stories as well as the recap posts I created. Leading up to the event I created games for our Instagram Stories and covered the Súper Clásico Charity Event as well! Check it out here.
Interactive games which were posted on Instagram stories leading up to Súper Clásico:
El Súper Clásico was played in Mexico the weekend prior, so I used the controversial ending to that game to continue the hype leading into our Súper Clásico in Atlanta, GA. These four posts the week of the game reached 11,651 people.
Leading up to the game I was very involved with the creation of the Fan Fest layout. This involved communication with internal staff, venue personnel, soccer clubs, and our sponsors which were activating on-site. In addition to the Fan Fest Layout graphic, I was also tasked with creating one-sheet guides for the event's VIP Experience and the instructions for the Ceremony Kids which would attend the game. Lastly, I was tasked with creating the graphic which displayed the Clear Bag Policy and proper measurements required to enter Bobby Dodd Stadium.
PRIMETIME Sports worked with Club América and AT&T to give 400+ soccer players, ages 14-17, the opportunity to reach their dreams. On Day 1, Club América scouts watched these young athletes as they showcased their skills throughout the day in 11 vs. 11 games. From the original pool of 400+ kids, 40 were selected to play in the final games the next day where 18 finalists were chosen.
Soon these finalists will be packing their bags for Coapa, Mexico City for the final phase of the tryout where one lucky player will be signed to the Club América Youth Academy.
I captured the event live on Instagram and created this recap video to showcase the opportunity these young athletes competed for. I also was responsible for creating the layout on Lucid Chart which was used for the event as well.
I created mock bibs that were sent to Nike to be created for the event. There were slight alterations, but the bibs were made and used for the event to differentiate the four teams competing on the pitch.
Luis Hernandez and AT&T Believes Campaign
The vendor requested a "hype" video by Mexican soccer legend, Luis Hernandez, to advertise the AT&T campaign. I translated and created subtitles for the video that was used.
Graphics which I designed were used in the AT&T halftime show during the Mexican National Soccer Team vs. Nigeria. The graphics were used in a laser show that was shown during a performance by DEORRO and Luis Hernández.
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On the PRIMETIME Sports Instagram page, I posted photos captured at the Tour Rebano Fan Fest and game which featured Chivas and Santos. After the game, I made a recap graphic, which can be seen below. The photos captured and posted live from Rio Tinto Stadium can be found on the Instagram highlights here.
For the Fan Fest which happens before the game, and captured in images above, I created the layout on Lucid Chart so that internal staff, sponsors, and the venue could coordinate properly. This layout was a result of communication between internal and external staff, the venue, and third parties.
On the PRIMETIME Sports Instagram page, I conducted a take over for our weekend derby which included a two games: Chivas vs. Atlas & America vs. Pumas. I covered my entire day at the Pretemporada MX Fan Fest and as the matchups went on at SeatGeek Stadium. This role allowed me to work with internal/external staff, the athletes, celebrities, fans, and legends of soccer. Below is an example of what the takeover looked like, and the rest can be found on the Instagram highlights here.
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After much deliberation with the venue, sponsors, and internal staff, I was tasked with creating a the layout for the Fan Fest which would be implemented for the weekend. The layout was made using Lucid Chart and was used by the venue to inform everyone involved about the Fan Fest.
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On the PRIMETIME Sports Instagram page, I posted photos captured at the Tour Águila Fan Fest and game which featured América and León. After the game, I made a recap graphic, which can be seen below. The photos captured and posted live from PayPal Park can be found on the Instagram highlights here.
